UWS Global MBA 课程介绍

Course Structure



●  展开情景分析,对营销环境有概括性的了解

●  运用情景分析结果,制定适合公司及其环境的营销策略

●  制定市场营销计划,为已定策略的实施与控制做准备

Marketing Management

Upon completion of this unit, learners will be able to:

●  Undertake a situation analysis s to develop a concise understanding of the marketing environment

●  Use situation analysis findings to formulate a marketing strategy that will fit the company and its environment

●  Formulate a marketing plan that provides for the implementation and control of chosen strategies